What I do

Not all trade shows deliver—and if you’ve ever done the wrong one, you know how painful that lesson can be. I’ve booked and analyzed hundreds of shows across countless industries, and I bring that insight to help you choose the right events. Using proven data points, audience analysis, and historical performance, I’ll match your business with the shows that align best with your goals, brand, and sales strategy.

Great salespeople don’t just wing it—they follow a playbook. I specialize in writing high-converting sales scripts that feel natural, not robotic. Each script is tailored to your product and customer journey, incorporating proven techniques like trial closes, objection handling, and strong call-to-actions. The result? Confident reps, better conversations, and more consistent wins on the show floor or in the showroom.

Sales training is more than instruction—it’s transformation. I’ve led training programs for everyone from first-time reps to seasoned pros, helping them level up their performance through structured coaching, real-world drills, and mindset work. With roots as a martial arts instructor and years leading national sales teams, I know how to unlock potential, boost confidence, and deliver measurable, lasting results.

What gets measured gets improved. I help teams track and interpret key sales metrics—conversion rates, deal size, lead flow, and more—to pinpoint what’s working and what needs adjusting. With the right systems in place, data becomes your competitive edge. I’ll show you how to use it to drive smarter decisions, refine your strategy, and continuously raise the bar.

Objections aren’t roadblocks—they’re invitations to dig deeper. I help sales teams reframe pushback as opportunity, arming them with practical tools to respond with confidence and empathy. Through tested strategies and role-play-driven training, your reps will learn to turn hesitation into trust, and trust into closed deals.

Sales is personal. People buy from those they like, trust, and relate to. I teach sales teams how to build authentic connections—fast. Using techniques like mirroring, body language alignment, and active listening, I help your team create meaningful customer interactions that boost conversion and lead to lasting relationships.

Effective selling isn’t just about facts—it’s about influence. I train reps to understand buyer psychology, anticipate decision-making patterns, and guide customers to a “yes” before they even realize they’re ready. From emotional triggers to behavioral cues, I’ll show your team how to sell with insight, not just information.

A strong close feels natural, not forced. I work with teams to develop closing techniques that build on the trust, value, and momentum created throughout the sales conversation. Whether it’s sealing a high-ticket sale or collecting qualified leads, I’ll help your reps close with confidence, clarity, and consistency—every time.